Module 3

Understanding your market and your product.

INTRO

Before expanding your operation, you need to know who you’re serving. This module guides you through market mapping and helps you identify your optimal product-market fit. You’ll hear from producers who sell direct, wholesale, and hybrid models and how they adapt to price pressures and consumer trends.

Key topics

• Reading your local and regional pork market

• Retail vs. wholesale: pros, cons, and realities

• Identifying your ideal customer and pricing accordingly

• Guest speaker: Specialty retailer on what makes products stand out

Tools and resources

• Market analysis checklist

• Pricing calculator template

• Guest insight video